The biggest change from this point of view occurred especially

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Tafter the shock of the global pandemic: LinkedIn in 2020 saw its conversations grow by 55% and its connections by 60% . If previously the approach process took place by telephone or in person, now the goal is to target the professionals you consider compatible with your product or service directly on social media. You will find that your efforts will be much more effective thanks also to the incredible amount of information you can find about your leads . The first step to follow is therefore certainly to identify the prospects who correspond to your ideal buyer persona. Your team will have the opportunity to better study all their content and understand the best way to approach it.

This phase is especially important if you are India Telegram Number Data proceeding through an account-based marketing or inbound marketing strategy. In this step, the use of tools that help your team manage the prospect journey is essential. Technologies such as HubSpot CRM (Customer Relationship Management) software can really mark the turning point in your sales, thanks to detailed reports and analyzes for each potential customer that exploit every possible information, including the contents of their social profiles, interactions with your team and much more. Structure of your profile Let's look in more detail at what can be done to make your LinkedIn profile effective and more attractive to prospects.



Here are the fundamental aspects for optimizing your LinkedIn profile: Profile photo Title contact info Information Posts, contents, articles Experience Training Goals achieved References Volunteering Profile photo A profile with a professional, high-resolution photo creates trust in the prospect and brings up to 21 times more visits to the profile and 9 times more connections according to the statistics provided by LinkedIn. Title What do you do? What can you or your company do for first-time visitors? It's important to be clear and concise when describing it in your title . Trying to make this section louder runs the risk of confusing potential customers. Not knowing exactly what they should come to you for, they may choose not to do it at all. In this regard, you can also not limit yourself to just your job position, but add what your areas of expertise are and what you can help the prospect who visits your profile with.