The Internet forms that we have to fill out to complete a purchasing process

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The Internet forms that we have to fill out to complete a purchasing process, such as in the Spanish e-commerce, El Corte Inglés. The distance here is crucial for us to understand whether we should fill the box below or above the text. Example from elcorteignles.es. The box is much closer to the text above than below so as not to confuse the customer about what information to provide. Another example of proximity : on most e-commerce websites, objects in the same category tend to be very close together and at a greater distance from the rest. Example from amazon.es Screenshot 2022-07-12 at 13.25.45 2.Similarity Not only do we tend to see this connection if objects are close , but also when they are visually similar. Let's take a look at twitch.

the different categories of videos are presented in the same way, as well as all the channels in the recommended list. This calms our brain, makes us understand that we are facing a group of similar options. Imagine that just one of the options Brazil Mobile Number List had a different color or font, we would immediately ask ourselves: Why? How is this one different from the rest? What's special about it? Screenshot 2022-07-09 at 21.30.33 A different example: the design of CTAs , often very important for the successful use of the website. Ryanair uses the principle of similarity in an interesting way: all of its "positive" CTAs (agree to the privacy conditions, decide to register, buy tickets) have the same font and a bright yellow tone.



Symmetry Our brain looks for symmetry and order , if we find it in web design, we tend to have fewer problems understanding the layout and possible actions in the first seconds. Screenshot 2022-07-09 at 21.12.21 The design of the Spanish used product exchange platform Wallapop, thanks to its symmetry, is visually attractive and easy to read. 4.Continuity If certain elements appear to follow a continuous line, it leads us to believe that they form a group. That's why designers rarely create menus that don't follow a straight line, and we have no trouble understanding categories arranged in columns or Netflix carousels the organization of soccer results on the Spanish sports news website.