Focus on the segments that the competition forgets

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Cummings and his team got to know their audience. In addition, they were able to convey messages that resonated with them through a strategic and persuasive tone of voice. This is a principle that must be followed in any brand promotion and dissemination strategy, such as in Inbound Marketing . For a material to be successful, it must be designed and produced 100% based on the needs, ailments and characteristics of the buyer persona and the audience in general. 2. Times have changed! Political strategists, like personal brands and companies, must understand that times have changed. In fact, this is one of the great lessons of Brexit. The television movie




reminds us once again that we are in the age of social networks and the Internet , so we Malaysia Mobile Number List must prioritize them if we want to truly connect with a certain audience. Among other things, Brexit shows how networks bring brands and projects closer to the public and encourage continuous interaction, feedback and immediacy. Furthermore, as happened in this case, on these platforms we can get to know our audience through their comments, interactions and the type of content they





consume. Without a doubt, this is one of the great advantages that digital transformation has brought to marketing. 3.  Connecting with a forgotten or non-traditional segment can provide great benefits to a brand. In Brexit, we see how the leaders pushing for separation from the European Union expanded their voters thanks to the community that normally does not vote. The film reflects that Cummings and his team developed strategies to connect with the historically abstentionist public, which was a great competitive advantage over their rivals. ADVERTISEMENT Specifically, Brexit notes that, through social media and algorithms, the separatist campaign managed to contact and motivate 4 million voters who planned to stay home during election day. Incredible, right? Among