The bottom where leads are converted

giroy35132@huiz

Marketing funnel models don't always work this way in the real world. People don't always jump to the top of the funnel, they move step by step through each stage, until they reach the bottom. Many people bounce in, out of and around the funnel before making the conversion. Or they may reach the bottom of the funnel and then emerge. The marketing funnel is non-linear, which is why it's important to understand the customer journey from awareness to conversion. Part of that is understanding how each stage in the traditional marketing funnel model works. 1- The top of oppression (awareness) The top of the funnel (TOFU) is where potential customers first become aware of and interact with your brand. They may not know much about your product or service yet, so this stage focuses on content and marketing materials that enhance brand awareness.


Use this stage to attract potential customers and show what you have to offer: 1- Create a page or infographic that introduces your brand, service, or product to new visitors. 2- Share a post on social media highlighting your unique selling proposition (USP). 3- Use paid ads on Oman Phone Number Data social media and in podcasts that are relevant to your target audience. 2- The middle of the funnel (consideration) Prospects enter the middle of the marketing funnel (MOFU) once they've interacted with your brand in a meaningful way—maybe they've signed up for an email list, followed you on social media, or signed up for a webinar. Use this stage to interact with potential customers to gain their trust and differentiate your brand, through the following: 1- Write an article or technical document that provides value, answers a question, and solves a problem for your potential customers. 2- Invite visitors to participate in a survey to learn more about the problems they face with your brand. 3- Share case studies and product comparisons. 4- Create customer pages. 5- Surveying potential customers is an opportunity to learn how real people shop and behave on your site. Ask open-ended questions such as: Where did you hear about us? What are you hoping to find on our website today?





What convinced you to take a certain action? What are your concerns or questions about our product or service? 3- Bottom of the funnel (conversion) The bottom of the funnel (BOFU) is the last place leads go before converting. You've captured their attention, built trust, and strengthened your relationship, so follow these steps: 1- Use this stage to convert potential customers, give them specific reasons to choose your brand over your competitors. 2- Provide a trial version or demo so that visitors can experience your product or service directly. 3- Write a how-to guide or article that answers questions and removes any doubt or blocking that potential customers may have. 4- Share social proof, such as customer ratings, testimonials, and reviews, to build more trust. 5- Make feature and price comparison charts easy to access and understand. 6- Send email marketing messages and use on-site surveys.