you stand out from the mass of content

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Use emotion and experience to your advantage With virtual content You let your customers experience your product or service live and thus support their purchasing decision. you have the full attention of your customers - the distance between the medium and the viewer is eliminated. you can easily explain complex products or facts interactively. you intensify the emotional impression of your brand. you can provide much more and individually selected content . You increase the length of time users engage with your brand. You can also show what is possible with your product in the after-sale .


What it all boils down to: You bind your customers more strongly to your brand and Special Data increase their willingness to buy. You can also track the results more easily and learn a lot more about your customers. Keyword immersive marketing With the increase in VR content, users can immerse themselves in the brand worlds even more emotionally. This is called “immersive marketing”. The more emotional and targeted the measures, the more immersive the impression. These industries take their users away from reality Virtual and augmented reality can be used by almost every company - this is shown by the large number of examples from a wide range of industries and possible uses. Tourism and culture Traveling means experiencing – diving into new worlds.




This is exactly where the potential lies. Because anyone who spends a lot of money on a trip also wants to know that it's worth it. Expedia’s 360-degree video “ Australia ” attracted over three million viewers. It shows the beauty of the continent from a very special perspective. Lufthansa not only markets the destination, but also the route: In the 360-degree video you can witness the takeoff of an Airbus A 320 and decide for yourself whether you prefer to look out of the windshield or keep an eye on the cockpit. Augmented reality can delight local tourists – like the Berlin Wall ’s Timetraveler app .