Funnel-aligned Purchase Journey

joypaulai19

The customer's purchasing journey is served by the lead funnel as its top, middle and bottom funnel stages work to communicate with the four stages of the customer purchasing journey cycle.

Learning and discovery
In this first stage, your lead does not yet know that they have a pro Chinese Overseas Asia Number Data blem and that your product or service can solve it, just like the top of the funnel stage.

Therefore, the focus is to attract consumers with communications that provide knowledge and topics that are relevant and pertinent to them.

This strategy helps your audience become familiar with your company’s industry.

This is intended to arouse interest and talk about a pain/need that was previously unnoticed.

Learning and discovery
In this first stage, your lead does not yet know that they have a problem and that your product or service can solve it, just like the top of the funnel stage.

Therefore, the focus is to attract consumers with communications that provide knowledge and topics that are relevant and pertinent to them.

This strategy helps your audience become familiar with your company’s industry.

This is intended to arouse interest and talk about a pain/need that was previously unnoticed.

Problem recognition
In the problem recognition stage, your audience begins to identify a business problem/opportunity, just like the middle of the funnel stage.

By researching more on the subject, it identifies possible solutions and your company needs to be properly positioned to be the most interesting and favorable option.

Because the consumer begins to recognize the symptoms of a problem, but still does not recognize its cause, although the discomfort already exists and the need for changes also exists.



Solution consideration
At this stage of the funnel, your persona has already become your lead, but this is just the beginning of your journey.

And it resembles the bottom of the funnel stage, although it becomes clearer in the next stage.

This is the time to put more power into the engines, after all, your potential customer won't commit to making the purchase if you don't do it yourself.

Because he has already shown interest in what is being offered, now is the time for you to put your strategies into action to win him over once and for all.

Buying decision
This is the last stage of the Buying Journey, your lead is already nurtured and just needs an incentive to close a deal with you and not with your competitor.

The end of the purchasing journey is marked by the conversion of the lead into an actual customer of your business. This is when your entire strategy achieves its purpose.

But the question is: how to identify which stage a potential customer is at?

That's where the Sales Funnel comes in! Because the techniques applied to the process will show you exactly what you need to know to deal with your leads.