Just look at a query like “what is seo

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Knowledge panel 1 Google shows a Knowledge Panel with data from the Knowledge Graph. For SEOs, this can be a problem. If people aren’t clicking search results, then you stand to get little or no organic traffic—even if you rank number one. How do you solve this? You can avoid targeting keywords with low organic click-through rates. For example, 58% of searches for “what is seo” result in no clicks… 6 what is seo clicks 1 … so while the Knowledge Panel affects CTR, it’s still a good keyword. But the same isn’t true for a query like “John Legend age,” where only 8% of searches end in clicks. 4 john legend age 1 How to get in Google’s Knowledge Graph It should be clear by now that the positives of being in the Knowledge.


Graph outweigh the negatives, but how do you get in? While there’s no definitive process, there Special Data are a few things you can do to improve your chances. 1. Step up your PR and link building game Let’s deal with the most challenging aspect first. It’s so much easier to be included as an entity in Google’s Knowledge Graph if your company gets talked about on the internet. Mentions from newspapers—Forbes, TechCrunch, etc.—tell Google that you may represent a notable entity. However, I understand that this is very difficult for many SMBs so don’t give up just yet. It’s possible to get included even without this. 2. Use schema markup on your site Schema.org is the officially recommended markup for structured data. That’s a separate topic, so I’ll just point out a few things that may help your business to get into Google’s Knowledge Graph.




Use organization markup Make sure to use at least the name, logo, url and sameAs properties Include all your social profiles and possibly Wikidata and Wikipedia pages as your sameAs reference Validate the markup The following is the organization markup that we use: <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Organization", "name": "Ahrefs", "description": "Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.", "url": "https://ahrefs.com", "logo": "https://cdn.ahrefs.com/images/logo/logo_180x80.jpg", "email": "support@ahrefs.