In the introduction phase of the PLC curve

lasat32343

The theory is based on the lifetime of products, which is indicated here according to four phases; Introduction (introduction); Growth (growth); Maturity (ripening); Decline (decline). Through the PLC curve, you can thus view a product's sales over its lifetime, as well as how the process has developed, also called the Product Life Cycle. The PLC curve is typically set up on two axes, of which the x-axis indicates the lifetime of the product and the y-axis indicates the sales of the product. Horizontally, the four phases will then be divided into first the introduction, where sales are typically very slow, after which interest increases and so do sales when the product enters the growth phase.

Here, it is particularly important to have good WhatsApp Number List branding and advertising so that the product is seen. A good marketing strategy will also be important here, and we are happy to help look at that at PK Medier. When the curve starts to flatten out again, the product will reach its maturation phase, where interest will decline and sales will also flatten out. In conclusion, interest will fall so much that the decline phase is reached, as the product here will lose interest completely and sales will plummet.




Since most companies understand the different Product Life Cycle phases, they are also aware that all products they sell have a limited lifespan, of which the majority of them will especially invest in NPD (New Product Development), in order to ensure that their businesses will continue to grow. Customer groups in the phases of the PLC curve When you look at the different phases in the PLC curve, you can identify some customer groups that will occupy the different phases of a product's Product Life Cycle. you will typically see first movers or innovators who are willing to take a risk with the new product if it seems to have good potential.