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Non-linearity consists in the representation of all those conditions in which there are no direct connections between the variables . Machines, for example, perform in a linear way, because a change in input corresponds to a transformation in the output. In reality, the butterfly effect expresses the concept that in an ecosystem, ours, every part is interdependent, simply connected. A term which, as you might imagine, has come back to the forefront in recent years. Butterfly effect and marketing having a systemic vision and understanding the role of datafication Nonlinearity is a characteristic of complex systems , present within them at different levels of intensity.
This means that a change does not correspond to predictable results. There is a disproportion small input transformations can generate large changes in output, just as the opposite, large input alterations may not generate any changes in output. In a liberal system seo expater bangladesh ltd the market is a complex system. Its complexity is caused by the interactions between independent subjects present within it customers, companies, decision makers, influencers, networks . In this sense, since the advent of liberalism and then with neoliberalism, markets have always been complex systems, but with the advent of digital their complexity has increased , favoring a greater number of interactions between network nodes and accelerating creating feedback.
Technological evolution dissolves time and distance and for this reason the market becomes more volatile. Abstract one might say. The non-linearity of the system generates a very simple effect investments in marketing will never be aligned in proportion more or less direct with the hoped for results. Balance is non-existent. Positively and negatively. Volunteer force It becomes important to understand that marketing does not generate linear results like a machine could. But through the collaboration between human and artificial intelligence it is possible to keep up with the complexity of the market.
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