Talent and courage to lead, by Xavier Cornella Castel

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This is how the 34th edition of the Pirineu Business Trobada was named, which we just experienced in La Seu d'Urgell and which has become an unmissable event for businessmen from Catalonia and Andorra. The plurality of voices and visions—Spanish, Catalan and Lleida—on current economic and business news that the Trobada has been able to bring together for more than three decades and the thousands of businessmen who have attended and participated in the conference represent the most solid basis of a undisputed success. The objective of the business meeting has remained unchanged, both in times of prosperity and crisis: to dialogue, share experiences, concerns and ideas that help open the mind to different realities so that they can be applied to improve business management. This business meeting in La Seu d'Urgell would not be understood without the active participation of the Principality of Andorra at all levels.

It is a palpable reality that, today, numerous projects and businesses have been generated thanks to the Trobades, which have managed to connect territories, companies and people not only because of the geographical Russia Mobile Number List link that unites us, but because they have managed to strengthen the relationship between countries. . Along the same lines, the collaboration between La Trobada and Creand Crèdit Andorrà was consolidated in 2006, when the bank became one of its main sponsors. This business meeting in La Seu d'Urgell would not be understood without the active participation of the Principality of Andorra at all levels. » Andorra has experienced, in recent years, a clear process of economic opening. Thanks to an enormous collective effort, our country now has an economy open to the world, essential for a small country that had historically been based on commerce, tourism and financial services.



Now, to all these unique attractions is added an economy based on the competitiveness of its companies and, especially, on the digital economy and in the fields of sports and health, and that is where Andorra must also take center stage. The Pirineu Business Meeting is an example of this. Andorra today looks at Europe and the world with the desire to find a new fit that preserves its differential character, its specificity. It has already achieved this in many aspects and I am convinced that the association agreement with the European Union, which has been negotiated for some time, will seal an agreement that will give the Principality more economic and financial stability, prosperity, in short. — and that will allow you to enter a global market of more than 500 million inhabitants without complexes or prejudices. La Trobada has gotten the focus right in each edition, and this year too.