Below we list just some of the most

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Data analysis Collecting and correctly interpreting measurable information is also essential to understand what the margins for improvement are in your E-Commerce. There is a lot of data that describes and makes the performance of your site quantifiable; significant ones. Conversion rate: the percentage of site visitors who turn into customers, i.e. who complete the purchase after landing on your e-commerce site. Cart abandonment rate: indicates how many people have placed one or more products in the cart without completing the order. Beyond the numerical data, understanding the reasons for the phenomenon is an excellent starting point for improvement. Cost of acquiring a customer: the amount of money spent on average - both in the commercial and marketing sectors - for each new customer in a given period of time. Average order value: a very simple piece of data which, in the case of your E-Commerce, is useful for calculating potential earnings and thus checking whether the order flow is in line with your objectives.

Customer loss rate: in a given limited reference period, the proportion of customers who do not return to shop on your e-commerce site after the first purchase; this index also affects the customer's Life Time Value. User experience Your online commercial activity is an experience for the user: if you want him to be satisfied with it and decide to repeat it, then you will have to make it pleasant, simple and smooth for him. This is perhaps the element that most needs practice and Iraq WhatsApp Number Data time to be cultivated. On the one hand because you have to know your users to understand what they like; on the other, because it is an activity that ultimately never ends. You can always improve; Plus, what's best for your customers may vary from moment to moment. The concept of User Experience includes various factors, and the usability of the site - which revolves around effectiveness and efficiency - is just one of them. The user experience is a consequence of the functionality, presentation, performance and the entire activity carried out on the site.





Based on it, the user will decide whether your site is reliable, whether your products satisfy him, whether to register, whether to complete the order, whether to return. Feedback It is not always easy for users who browse an e-commerce site to evaluate the quality and reliability of the seller. To help overcome this uncertainty and gain their trust, you have the powerful tool of "social proof" at your disposal: quality seals, customer reviews, partner or brand logos, called Trust Signals, not by chance, encourage users to finalize the purchase. All these elements act as recommendations, they are potentially reassuring suggestions that at least in theory disinterested subjects make available. Therefore, manage them carefully, especially if they lead to negative feedback: publicly apologizing for a mix-up or politely explaining your reasons can still give users a good impression of your company.