You can find out exactly what you

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Need to pay attention to and how keyword research works in the article “ Pinterest for Online Shops ”. Content distribution in online newspapers The online presence of newspapers and magazines also represents an interesting advertising platform. You can reach your target group particularly well in topic-specific magazines, for example in parenting magazines. Large daily newspapers often also have offshoots for individual topics and age groups. Here are a few ideas on how you can use online newspapers for yourself: Paid Media.

In online newspapers you can not only draw attention to yourself with display Special Data advertising, but also with sponsored posts. These can – as the example from t3n shows – be integrated into the website in very different ways: Screenshot of the t3n homepage While the article on stock material looks like a banner ad, the sponsored post on augmented reality on t3n looks like standard editorial content. Earned Media: If you implement PR and marketing correctly and shine with new, innovative ideas, you also have a chance of getting an unpaid article in an online newspaper.



Create a great pop-up store like Allianz Direct or celebrate milestones in your company's history like Vodafone and Unitymedia with a light show . Regardless of whether it is a large daily newspaper or a local newspaper – your creativity is required here. Shared Media: If your sponsored content has added value, it motivates many users to share your content. With such articles you can also often book that the online newspaper also promotes your content via their social media profiles.