Snippets from the Plezi Case Study Library

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At Plezi, we have a shared Google Sheets document where we list case studies based on different criteria, such as by requirement, business unit, competitor’s solution previously used, features used. You can find a template from our internal case study library here that you can copy and adapt to your business.  This allows our sales team to easily browse different case studies and send the most appropriate one to their contacts based on their situation.


Case studies are an important part of your inbound deutschland phone number marketing strategy. This is because the best way to convince potential clients during the decision-making stage is to use examples to demonstrate your expertise. Creating an effective case study requires making some careful choices and having a good content creation process. You first need to choose a customer to feature in your case study, one that your persona can resonate with. Then you need to gather all the information you need to write it from them.




Once you've framed this information in a way that convinces potential customers to take action, you'll need to promote your completed case studies. What do you consider a successful customer case study? Why not tell us in the comments below? According to a study by DemandGen, 76% of potential customers said they were prepared to provide contact details and information to a business in exchange for a white paper. This means they are almost guaranteed to get results as part of an inbound marketing strategy.