Best multistep forms: what they are and how they work

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Multistep forms , increasingly used by marketing agencies, are exactly what they sound like: they are fill-in forms made with multi-step forms to collect information on leads .Their use in marketing, as on websites, is growing both because it improves the CTR and conversion rate and because it helps to find more information on individual leads.The main advantage lies in the fact that the request for information is spread over several pages and the user does not feel "oppressed" by the length of the information requested which is instead segmented into several different steps.When we talk about a multistep form we shouldn't just think of a series of information request windows that open sequentially. A multi-step form can also be segmented into different stages.An example are some e-commerce sites where for first access only basic credentials or the use of personal data with which you access social networks are required.


Then if you move on to purchasing products, enter the delivery and Special Data billing data and set the payment method.At this point, once the transaction has been concluded and the pro-forma invoice has been received, it may be requested, at the discretion of the end user, whether or not to use encrypted data storage so that, at the next order, they are no longer required and simplify the payment methods and times.Hence the importance of using multistep forms in different fields, where there is not necessarily a need to collect only as much data as possible from a user, but also to  simplify their  user experience .Multistep forms to improve user profilingUser profiling  is  one of the most used marketing elements for quality lead generation which allows you to best segment user data, so that it can be used in different marketing strategies.




Google and Facebook have always "played" on this aspect. Having millions of personal information that they can resell anonymously to their customers for advertising is their core business and putting a simple like like leaving your mobile phone or your email is sensitive data which, if treated in compliance with individual legislation, can be used for marketing.This is why sentiment analysis is increasingly being talked about, but above all analysed,   where the study of users' feelings on social media, as in a customer service, are fundamental to increasing engagement.How to choose a multistep formChoosing the best multistep forms is not difficult, because there are thousands of them on the market with different prices and which have very different functions depending on the objective you want to achieve.The  most successful lead generation campaigns  tend to use a customized multi-step form, which allows the brand to acquire the data it needs from users without resorting to, as we said, long and intimidating forms.The best conversion examples with formsOften copying from the best can be a valid help. The important thing is not to parrot copy and not only understand what is being done, but above all how.This is why we chose some international brands and analyzed their multistep forms and how they decided to use them to obtain the maximum possible information from their users.