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The next most important website engagement metrics, these metrics should be a must-have part of your analysis. How many actual visitors do you have to your website? For website visitors, there are two main things you can monitor: Unique Site Visits Total Site Visits Site Unique Visits represents the number of visitors to your website during a given reporting period. That is, if one of your visitors visits your website on Monday and then again on Tuesday, the web analytics platform will recognize that it is the same IP address and the two visits will be counted as one. What is a unique visitor? - Seobility Wiki Unlike independent website visits, total website visits count each visit to the website. However, it should be noted that the method used to calculate unique visits to a website may not always be accurate. Use cookies to remember these visits even if the visitor deletes the cookie
The site has already been visited and new visits will be counted. Therefore, it is recommended to pay more attention to the total number of website visits, which will give you a more realistic understanding of the overall traffic of the website. Learning the basics of web analytics will help you understand how to calculate unique visitors and overall website traffic. , Number of returning visitors Returning v India Car Owner Phone Number List ntage of is another important metric because it shows how interested users are in your site. Your target audience and how you feel about their loyalty to your website. New visitors refer to visitors who visit your website for the first time, and returning visitors refer to visitors who visit your website again. Website Engagement Metrics That Attract Return Visitors Source: Analytics Edge Help Currently, Google remembers visitors for two years. This means that if someone visits your website during this period, they will be considered a returning visitor. If he had visited the site before this time period, he would have become

One of the new visitors. For example, if you find that the number of returning visitors significantly exceeds the number of new visitors, this means that you should maintain the strategies you are currently using, but also focus on attracting new visitors, and vice versa. Metrics say % of returning visitors is good and % is excellent, but as many have pointed out, this depends on your website, your industry, and the goals of your website. Average Session Duration and Average Time on Page Sessions are actually visits to your website, and average session duration is the average time a visitor spends on your website during those sessions. Databox explains how Google Analytics calculates this time: Google Analytics calculates the average session duration by dividing the total duration (in seconds) of all sessions in a given time period by the total number of sessions in the same time period. Unlike average session duration, average time on page calculates how long a visitor spends on a specific page on your site.
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