The reports show you that the buttons and
onversion funnel analysis operates directly on this. Shows exactly which pages you are losing visitors and, consequently, conversions on. On an e-commerce site , for example, this evaluation is extremely necessary. Additionally, form analytics also allows you to improve the fulfillment experience and increase submission rates, which means more conversions. For example, by looking at the displacements in the heat maps we can identify if the user is missing important information. Visit recordings may already show that the user is lost on the site, making conversion unfeasible. Imagine the following situation: your conversion rateis low, to see why you analyze Hotjar's heatmaps and visitor recordings.links Ivory Coast WhatsApp Number List leading to the conversion are "cold" and that the mouse is wandering aimlessly around the page. This probably indicates that the site has many distracting elements and makes it difficult for the user to find what they are looking for. What to do then? You must rethink the hierarchy of information on the page and eliminate unnecessary layout elements . You can even use Hotjar questionnaires to understand exactly what the visitor's difficulty is in finding what they want. Information about the buyer persona You can
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also use Hotjar to better understand site visitors and define a more precise buyer persona . It is with this character that your content must communicate, so it is important that it is based on the real behavior of your audience. Therefore, heat maps and visitor recordings help identify what their main interests are and how they behave. ADVERTISEMENT Analyzing clicks, for example, can highlight which topics are most attractive to visitors, and that way you can invest more in producing content on those topics. With scroll analysis, you can also identify if your audience often reads your blog articles to the end. That way, you can determine the size of the content that your visitors are most likel
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